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Mimlot
A baby care brand lands in Panama
Launch campaign and social media content for Mimlot, a line of diapers, wipes and personal care products arriving in Panama — including “The Adventures of Mimo”, an animated series starring the brand’s characters.
Social & Content360° Marketing
What we did
- “Mimlot arrives in Panama” launch campaign for @mimlotpty.
- Product content for diapers, wipes, baby soap, hand soap and the full catalog.
- “The Adventures of Mimo”: a storytelling series with the brand’s mascots — Mimo, the bear and the duckling — to build an emotional bond with parents.
- Visual system for the feed based on the brand’s teal, purple and coral palette.
Gallery
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